UM… Yes, it's a life size LITE BRITE.
We were tasked with creating something for Ignite OKC that everyone could interact with, so we designed, created, and with the help of Jerrod Smith from The Society, built the IgNITE Brite.
An 8'x8' mobile and fully interactive Art installation, the board has been used as a marketing tool, social engagement, step and shoot, and visual backdrop. Asks were made to take it around everywhere, people fell in love, hundreds and hundreds of photos ensued.
It's been used for multiple and diverse activations and we are sure it will pop up again soon.