CONCEPT // DESIGN // ETHOS

WE ARE DESIGNERS, OWNERS & OPERATORS, BUSINESS STRATEGISTS, MUSIC PRODUCERS,
IDEA ENGINES, VISUAL AFICIONADOS, EXPERIENTIAL PSYCHOLOGISTS, NUMBER CRUNCHERS, CREATORS, AND DEVELOPERS OF COOL SPACE.

DEVELOPING CONCEPTS FOR HOSPITALITY GROUPS AND LIVING COMMUNITIES THROUGH TRANSFORMATIVE SPATIAL DESIGN AND FORWARD THINKING BUSINESS PLANS. WE BUILD COMPLETE NARRATIVES, FROM TOP TO BOTTOM. ALIGNING YOUR INTENTIONS WITH HONEST PERCEPTIONS. THESE SKILLS AND PASSIONS WE’VE MELDED TO PROVIDE A FULL SERVICE CONCEPT & DESIGN
FIRM FOR THE PROGRESSIVE INDUSTRY.

OUR EXPERIENCE DRIVEN APPROACH DEVELOPS CONSTANT CONNECTIONS BETWEEN PEOPLE AND BRANDS.

+ WHAT WE DO

CONCEPT DEVELOPMENT

DESIGN

HOSPITALITY

BRANDING

STRATEGY

OPERATIONS

PARTNERSHIPS

+ HOW WE DO IT

AFTER DEVELOPING SPECIFIC PEOPLE, PRODUCTS, COMPANIES, AND INITIATIVES IN INDIVIDUAL ROLES, WE CAME TOGETHER TO OFFER IT ALL AS ONE, UNDER A SINGLE ROOF AND WITH A FOCUSED MISSION. HERE'S WHAT WE THINK.

WE SPARK INNOVATION.

We want to be a catalyst. We look beyond the initial requested service and dig for all areas that can be influenced, improved, ignited. We want to help you make something new.

WE TAKE IT SERIOUSLY.

Not every company will choose us, and we won't accept every client, but when we do engage we do so because we believe in the people we're partnering with as much as the project. We don't have levels of clients. If you're in, we're in, regardless of scope.

WE'RE FLEXIBLE, BUT HONEST.

Change is good, change works, and the unencumbered flow of ideas is something we embrace. We'll help you filter through the noise to get to what matters, and we won't say yes for the sake of flattering egos, yours or ours.

WE'RE NOT DECORATORS.

Though some projects call for that, and admittedly it can be fun, we don't want to give you a facelift, a fresh coat of paint, or just a new sign. We'd rather build from the core. Let's get inside of what the brand is and find it's base, simple meaning. Then built out and up from there.

WE CAN'T DO IT ALL, AND DON'T ASPIRE TO.

We're not industrial engineers, web coders, chefs, or rocket scientists (yet). We're Professionals in our given fields and students of design and culture. We're good at what we know, but always learning and building. We focus on what we can offer and find the people who have the answers or skills we don't.

WE LOVE A CHALLENGE.

Got a huge idea and a small pocketbook, call us, we'll help guide you on where the investment should go. Got a small idea and a Scrooge McDuck sized gold vault? Please call us, you need help. Want to put a radio station inside a restaurant on top of a dry goods store that's surrounded by projection mapping? Yes please. We're full of big ideas, we like others who are too. We'll help you figure out what matters, where your dollars should go and how to get that Peruvian tea infused tattoo car on the road...

WE'RE HANDS ON.

We're bigger than we were, and smaller than we're going to be, but no matter how much we grow we'll always be hands on. Whether it's one of us, three of us, our the entire company, we believe in being involved at every level and every decision. Touching it, talking about it, and experiencing it with you. We'll build it together so we can enjoy it together.

WE WANT TO HAVE A BEER WITH YOU.

Or a cocktail, some tequila, or a taco. Tacos are delicious, and they go well with all those things we mentioned first... If this stuff sounds good so far, let's get together and talk. We're always on the look out for clients who share our passions and push us further.

GingerAvatar-01.png

+ GINGER

Ginger Roddick. Virgo. Redhead(sometimes).

With over 15 years experience in Brand Building, Marketing Strategy, Public Relations, Fashion and Design, Ginger’s experience and expertise is both broad and deep. She approaches projects, concepts, and ideas from a “why not” perspective rooted in a solid foundation of success. Ginger specializes in The Big Idea. She can overhear a single detail in a prospective conversation and 12 months later the brand is up, the word is out, you’re on Letterman...

Representing and Developing International Brands, Global Hotels and Resorts, Celebrity Athletes, and a long list of multi industry clients, Ginger finds the most important and relevant components of the client, project, property, and develops an internal culture that becomes the public perception.

Ginger’s work across all avenues of Brand Development, Market Placement, Fashion, Luxury Retail, Global Messaging, Product Placement, Integrated Brand Partnerships, Design, and Event Creation adds to the multi-layered services that The Idea Collective is able to deliver. Working with designers at New York and New Zealand fashion Week, Developing apparel collections for clients, and securing national and international media placement. She has worked with Bruce Weber, Annie Leibovitz and photography duo Marcus and Indrani.

Prior to The Idea Collective Ginger was the Brand Manager and Public Relations for American tennis player Andy Roddick. As the AR Brand and Public Relations Manager, Ginger worked within a global office place comprised of ATP – including representatives in North American, Asia, Australia, and Europe and USTA – Davis Cup, and US Open. She secured national and international endorsement, sponsorship, placement deals and launch events with such companies as American Express, Lexus, Reebok, Lacoste (USA) & Lacoste Chemise, Rolex International, AT&T, Arizona Beverage, SAP, PowerAde and Babolat. She also secured media placement for AR on: Leno, Letterman, Jimmy Kimmel, Ellen, Good Morning America, The Today Show, Regis and Kelly, Fox Morning Show and as host for Saturday Night Live. W Magazine (Collectors Edition with Madonna Cover), Rolling Stone Magazine, GQ, Interview Magazine, People’s Sexiest Man, Vanity Fair, Hampton’s Magazine (Cover), Teen Vogue “Hottest Male Athlete”, Ocean Drive, 2006 People’s Sexiest Man Alive issue, 2004 People Magazine’s 50 Hottest Bachelors issue 2003 People’s Most Intriguing People of the Year, Men’s Fitness (Cover), Teen People, Seventeen, Details (Cover), Outside Magazine (Cover). Managed appearance at the ESPY’s and responsibilities as pre ESPY host at the Playboy Mansion.

Before that Ginger was a Client and Project Manager for one of most respected hospitality PR Firms in North America, The Zimmerman Agency, a full service agency with an integrated approach to Advertising (Creative, Media Planning and Buying) where Ginger provided strategic council and tactical initiatives to some of Zimmerman’s leading brands. Some of her clients included Bertram Yachts, Sawgrass Marriott Resort & Spa, Continental and General tires (consumer division), Marriott Rewards Program, The Diplomat, Don Cesar Beach Resort, Emerald Coast, Florida's Space Coast (included taking journalist on tours of NASA ).

JeremieAvatar-01.png

+ JEREMIE

Jeremie Kittredge. Taurus. Bearded.

Throughout his carreer as Head of Strategy and Development over multiple brands and properties, Jeremie has developed the creation of unique, comprehensive concepts through the perspective of the psychology of the consumer. From business modeling and market analysis to physical, tactile design, and multi-industristry cross collaboration he's worked to grow both established and emerging brands into national and international presences.

Through achitectural concept design, product development, and packaging, to financial plans, service standards, and overall growth modeling Jeremie develops the Concept Strategy across all points of concsumer contact within the Hospitality, Fashion and Retail, and Events and Festival space as well speaheading the concept and development planning of Mixed Use, Urban Renewal Projects. He's designed, developed, and operated Stores, Restaurants, Bars, Hotels, City Centers, Festivals, and Events.

He will also out pitmaster your pitmaster 7 days a week and twice on Sunday. Or at least once. Get a brisket and see what happens... The Wall Street Journal wrote an article on his Chili Frito Pie recipe. Think about that one for a minute.

DavidAvatar-01.png

+ DAVID

David Kittredge. Aries. Inked.

David is an audiophile, cinephile, photophile, technophile, designophile, philophile... For the past 14 years he’s worked to develop everything for Touring Musicians, Filmmakers, Photo Campaigns, Event Development, Hospitality Spacial Design, and full spectrum Brand Campaigns. David is synesthetic, which in his case means he sees colors and shapes when he thinks of letters, numbers, words, memories, and associates those colors and textures within the design process.

David approaches projects from the perspective of “How will it make you feel” first. He’s been tapped for projects where the goal is to connect seemingly disjointed components of multiple sensory or touch points; spanning Audio, Visual, Interactive, Tactile and Logistical Flow; and bringing them together into a coherent, and strongly memorable cohesion. He firmly believes in, and consistently has proven, The Sum Can be, Is, and Should be, Greater than it’s parts.

David spent 6 years in Austin and 2 years living in NYC working on Concept Development, Production, and getting to know some of the more interesting and up and coming Social spaces, Fashion Events, Pop Up Concepts, and F&B programs in preparation for launching The Idea Collective. David is Also the co-founder of The Buffalo Lounge, a statewide initiative to showcase Oklahoma Film, Music and Interactive industries. It has been called Oklahoma's Creative Lighthouse after its 5 years running strong.

In addition to Design Ethos, David is also responsible for digital development programs for our clients. Experienced in Illustrator, Photoshop, Final Cut, Premier and After Effects, SketchUP Pro, Pro Tools, Logic Pro and photo-realistic 3D rendering software. Also, he can spell Hello on a calculator...

Prior to that David was an international man of Mystery. He hates black licorice, loves music, and does not wear skinny jeans (hey, he’s lean, and his jeans fit, doesn’t make them skinny jeans...)

ChrisAvatar-01.png

+ CHRIS

Chris Dimmick. Libra. Hats.

Born into the kitchens of his family's California Pizzerias, Chris has hospitality in his blood. After studying business at the University of Southern California, he immediately went to work for some of Los Angeles' top restaurant groups and hasn't looked back since.

Chris got his management start in Beverly Hills as Food & Beverage Director at The Sports Club LA (OLIVER cafe), before joining forces with Greg Morris at The Spanish Kitchen a year later, serving as General Manager. In 2012, Chris was recruited to the same position with Meat & Drink Hospitality (Mendocino Farms, CASA) by owner and mentor Mario del Pero, departing after 2 successful years to launch his own consulting group. Over the next 4 years, Chris led opening teams at The Churchill, Franklin & Co Tavern, Rock & Reilly's, and most recently West Hollywood juggernaut Toca Madera.

With 10 years of experience opening and operating a myriad of unique properties, Chris is driven daily by the constant progress he sees in his restaurants and in the people who make them successful. Marrying an entreprenuerial spirit with an inherent passion for service and a zest for personal relationships, Chris continues to prove that in his business, hospitality is a feeling.

VelvetBGLighter.jpg