Seider partners with us on several F&B projects that we work on mutually or launch originally. He's an extended part of our collective. We also manage his personal brand covering contract engagement with his consulting projects, experience development and design of his bars and restaurants, and oversight on his SeiderHouse product line and books.
Our biggest role with the Greg Seider however is tasting every single cocktail he develops while eating the world's best tacos (also ours), and pontificating about bars constructed entirely out of Himalayan Rock Salt...
