Brand Management. Talent Management. Image, Strategy, Sponsorships. PR.
For 7 years Ginger worked as publicist to legendary tennis player Andy Roddick. Developing, Facilitating, and Managing his off court brand, image, and partnerships, she worked across all media and consumer touch points to cultivate the AR brand. In her role she worked with Andy’s sponsors; Rolex, American Express, Lexus, Lacoste (USA) & Lacoste Chemise, SAP, Powerade, Reebok and Babolat; to manage sponsor marketing, advertising, and PR opportunities to reflect and support AR brand initiatives. This included facilitation and negotiation of all appearances on, and with regular placement for, Andy on late night and morning shows such as: Leno, Letterman, Jimmy Kimmel, Ellen, Good Morning America, The Today Show, Regis and Kelly, and Fox Morning. With Andy’s role as host on Saturday Night Live being one of her career highlights. If you saw Andy off court, Ginger created that. She also had him Punk'D with Ashton Kutcher on MTV.
She initiated and secured placement for Roddick across a wide variety global lifestyle print media including: W Magazine (Collectors Edition with Madonna Cover), Rolling Stone Magazine, GQ, Interview Magazine, People’s Sexiest Man, Vanity Fair, Hampton’s Magazine (Cover), Teen Vogue “Hottest Male Athlete”, Ocean Drive, 2006 People’s Sexiest Man Alive issue, 2004 People Magazine’s 50 Hottest Bachelors issue, 2003 People’s Most Intriguing People of the Year, Men’s Fitness (Cover), Teen People, Seventeen, Details (Cover), and Outside Magazine (Cover) to highlight some.
She managed and developed his image through strategic partnerships with ESPN (multiple commercial spots, and a special edition George Lucas/Stars Wars Revenge of the Sith partnership), as ESPN's the ESPY’s presenter, a host of the ESPY’s Fight Night at the Playboy Mansion, Eurosport Reality mini series – in partnership with Lacoste, EuroSport did a mini-series reality TV show with Andy, placing Ginger in charge of coordinating TV crew, and working with talent. She was the Liaison between sponsor, talent and TV. Forming relationships with famed photographers Bruce Weber and Annie Leibowitz Ginger organized major editorial and ad campaigns.
Oh yeah, Ginger gets an A for acting in Punk'd. Thats her below screaming NO…